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Wayfaring Women: Ina Garten

August 11, 20264 min read

Chart Notes: Wayfaring Women Stories of women who found their way. So you can trust yourself finding yours, wherever life has you right now.


The Journey: Budget Analyst → Shop Owner → Cookbook Author → Media Entrepreneur

A wayfarer finds her way the way a compass does, sensing the current, the wind, the small signs most people walk past. A felt sense of direction, trusted one step at a time.

I have been collecting wayfarers for years without knowing that's what I was doing. Women who started in one place and ended up somewhere entirely their own, not because they had a plan, but because they kept following what felt true. This week begins a ten-week series introducing you to ten of them.

Initial Bearings Where she started, and what she didn't yet know about herself

In 1978, she was a budget analyst in the White House, writing energy policy papers. She had never run a business. She had never worked in food. She saw a classified ad for a small specialty food store for sale in the Hamptons called Barefoot Contessa, and she made an offer with money she didn't fully have. On paper, this looked like a woman leaving a stable government job for a whim. She had no map for where this would lead. Just a feeling she couldn't quite explain, that this was the direction worth trying.

New Discovery The moment she noticed what she was actually built for

The seller of that cheese shop wasn't only weighing her price. What mattered most to him was timing, being able to close on his own schedule rather than hand over the keys right away. Ina agreed to his asking price, and built the deal around his timeline instead of negotiating the number down. He got the exit he wanted. She bought the store. That moment was the first time Ina Garten noticed what she was built for: finding out what someone actually needed, then building toward that.

Course Pivot What she did once she trusted that discovery, more than once

She didn't set out to build a brand around that discovery. She simply kept trusting it, one pivot at a time. The cheese shop became cookbooks, when she noticed she loved teaching people the same ease she'd found for herself. Cookbooks became television, when she noticed the teaching worked better in her own voice than on the page alone. Television became a full company, product lines, a magazine partnership, podcast and more when she noticed people trusted her enough to follow her into places she'd never been invited into before. Each one was the same compass, checked again, and trusted a little further out.

My Own Wayfaring Where I've seen this same instinct show up in my own life

For many years, I sold products and services to hospitals. On paper, that looked like quotas and closing techniques, one more sales call in a long line of sales calls. But underneath it, I was doing what Ina was doing in that cheese shop. I treated every sale as a puzzle: what does this customer actually want, and what do I actually need, and is there a way through where both of us walk away having gained something real. That was my first pivot, though I didn't call it that yet. My second came later, when I left sales and recharted toward the same instinct in a new form, salesperson to sales manager to coach. The roles changed. The compass underneath never did.

Your Turn to Wayfare An invitation to find your own bearings, discoveries, and pivots

Where has your own compass already pointed you toward something, even in a moment that looked like nothing much? And has there been more than one pivot in your story so far, more than one point where you trusted a discovery enough to change course because of it? Most wayfaring lives have more than one turn. Go looking for yours.

This is what I love most about doing this work with women: helping them find the clarity to navigate their own next steps, and then recharting their course from there, with intention and curiosity. Ina didn't need a five-year strategy. She needed to trust the next true thing. So do you.

I'll see you next week with the second wayfarer.

I am Coach Ellen. I help leaders and seekers navigate life to find clarity, confidence, and purpose, living more aligned with who they really are. Graduate, CoachVille | Member, ICF Connecticut | emzlifedesign.com

Ellen Murray Zappone

Ellen Murray Zappone

I help professionals get honest about what they actually want and rechart their course from there. Graduate, CoachVille LLC, member, ICF Connecticut . Contact me @ www.emzlifedesign.com

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